Liz Freedman

Leadership Evolution

Liz Freedman

Senior Advisor, Leadership Evolution & Workforce Strategy

Liz is a former Chief People Officer, advisor, and executive coach with more than 25 years of HR leadership experience. She connects talent strategy, performance, and leadership development to strengthen execution, develop leaders, and help organizations navigate growth, transformation, and scale.

Talent strategyExecutive coachingLeadership development

Background

The work, in Liz's own track record.

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Liz Freedman is a former Chief People Officer, advisor to CEOs and executive teams, and executive coach with more than 25 years of human resources leadership experience. She has worked across global organizations and industries including technology, hospitality, consumer products, and financial and professional services. Liz translates business priorities into talent, performance, and leadership practices that enable organizations to grow, transform, and scale.

Her early career in commercial roles at Procter & Gamble and The Coca-Cola Company continues to shape how Liz thinks and operates: grounded in business realities, attentive to trade-offs, and focused on practical execution. Her work spans talent strategy, performance management, succession and talent calibration, leadership development, executive coaching, organization design, and culture and change. At IHG Hotels & Resorts, she built and scaled global talent and leadership frameworks; later, as Chief People Officer at Learning Technologies Group, she unified people practices and strengthened leadership and talent mobility across multiple acquired businesses.

Known for her practical candor, empathy, and relationship-driven approach, Liz listens closely, says what she sees, and stays engaged through implementation. By connecting strategy, talent, and leadership, she helps executive teams strengthen alignment, build leaders capable of carrying change, and create practical systems that improve organizational performance.

One conversation. No pitch.

A first conversation costs nothing and clarifies everything.

We don't run discovery calls that feel like sales pitches. Our first conversation is diagnostic, we'll ask what's actually hard right now, tell you honestly whether we can help, and point you in the right direction either way.